Icydrink at Super Bowl XLII

3 febbraio 2008 – Glendale, Arizona

SUPER BOWL XLII (42 ° NFL Annual Championship)

ICYDRINK will present its first promotional campaign on the US market during the most followed US television broadcast of the year, the annual Super Bowl, held at the University of Phoenix Stadium in the sunny Glendale, Arizona.

In collaboration with Centerplate Concessions (www.centerplate.com) and Ketel One Vodka (www.ketelone.com), the team ICYDRINK will serve the famous eyeglasses at the exclusive event of Martini Ketel One in collaboration with ICE BAR & LOUNGE, specifically produced for this event.

Super Bowl XLII and surrounding events will involve over 100,000 people and will be a great promotional opportunity for ICYDRINK to pass on its innovative concept to a larger national audience that will surely adore the new sensual way of drinking.